FERNÁNDEZ GÓMEZ, Jorge David. El strategic planner. Questiones publicitarias, Cerdanyola del Vallès, Spain, n. 9, p. 174–179, 2004. DOI: 10.5565/rev/qp.180. Disponível em: https://questionespublicitarias.es/article/view/v9-fernandez. Acesso em: 15 mar. 2025.