SANZ MARCOS, Paloma. Tribal marketing, tribal branding. An expert guide to the brand co-creation process. Questiones publicitarias, Cerdanyola del Vallès, Spain, n. 19, p. 135–136, 2014. DOI: 10.5565/rev/qp.34. Disponível em: https://questionespublicitarias.es/article/view/v19-sanz. Acesso em: 17 abr. 2025.