Propaganda y publicidad institucional: algunas consideraciones teóricas

Abstract

This paper conslders that government advertising  is a communicative phenomenon generated   by  the  State  through   different levels  of  public  administration.  Such  sending conditions imply relevant questions for the Theory of Propaganda; questions  that derive from the peculiar nature of the State as power entity.  We consider that the State is one of the most important propaganda  generators,  but at  the  same time  ít is also a generator  of  different advertising  messages that  do not  necessarily  pursue propagandistic  aims.  In  this  context, we deal with  two  basic concepts:  on the  one hand, the  idea of propagandistic  government advertislng, guided by partisan  aims and power intention;  on the other  hand, the  notion  of government advertising for pub!ic interest,driven by the common good.