Reflexiones en torno a la concepción humanista y antropológica de la cultura

Abstract

The object of this article is to clarify the notion of culture, whose generalized use has undergone a certain trivialization. According to the author the way the notion of culture can be conceptualized is twofold· the humanist conception and  the anthropological conception. At the same time  it explores the idea of culture as lifi  style, a notion that has greatly shaped in the jield of advertising.