Reflexiones en torno a la concepción humanista y antropológica de la cultura

Authors

  • Jordi Busquet Durán Universitat Ramon Llull (Barcelona)

Abstract

The object of this article is to clarify the notion of culture, whose generalized use has undergone a certain trivialization. According to the author the way the notion of culture can be conceptualized is twofold· the humanist conception and  the anthropological conception. At the same time  it explores the idea of culture as lifi  style, a notion that has greatly shaped in the jield of advertising.

Keywords

Culture, consumption, style of lifi, identity, elitism

References

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Published

2006-07-31

How to Cite

Busquet Durán, J. (2006). Reflexiones en torno a la concepción humanista y antropológica de la cultura. Questiones Publicitarias, (11), 95–109. https://doi.org/10.5565/rev/qp.139

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