La publicidad infantil en televisió de Catalunya

Abstract

In  recent years, children  have consolidated as one of the  biggest groups of television and  internet  users. Their  access to these media  content has advised  to establish protected hours in  the  programming  schedule, in which content that can ajfect negatively the children's cognitive and emotional development are banned. This article presents the results of the analysis of the advertising content within  children's television programs and  websites in the case of the Catalan Public Broadcaster, Televisió de Catalunya.