La publicidad y sus complejas relaciones con el discurso científico

Abstract

This essay approaches from a theory-based standpoint the complex relationship that usually links advertising and science. More specifically, it tries to expose the weaknesses in those stereotyped views that equate scientific knowledge with some kind of an absolute truth. Such a positivistic understanding of science -long superseded by present-time scientific theory- likely becomes a potential source of inspiration for the radicalization of the post-modern discourse.