Hacia la globalización del tópico andaluz: Andalucía te quiere

Abstract

The analysis of Andalucía te quiere campaign is a review of the use given to recurring semantic features that identify this region with socially accepted values. In the touristic advertising an argument is developing supported by these common cultural conceptions and emotionally complemented through the application of experiential marketing. It is also proposed to highlight that thanks to the extensive proliferation of social networks and to the increasingly predictable importance of digital media, campaigns like this seek to broadcast in the great showcase that involves Internet.