ARTvertisers. Arte y publicidad en las Vanguardias históricas

Abstract

This article analyzes the advertising work of three professionals intimately related to the Avant-garde 20th century artistic movements: Alekxandr Ródchenko, Fortunato Depero and A. M. Cassandre. These three artists-advertisers received nourishment of the artistic experiences of their time, but each one pursued a different aim: social, self-promotion and strictly commercial. This article main aim is to demonstrate the intense exchange of visual ideas which came about during the first half of the 20th century between art and advertising and which strengthened its relation.