Diferencias de género en el contenido icónico de los periódicos

Abstract

The aim of this quantitative content analysis was to examine gender-related portrayals in images of newspapers. A total of 1520 photos and advertising published in a general Spanish newspaper were analyzed. Results showed that men were the protagonist of 65.6% of the photos and women of only 15.3. Men were the principal character in 37.7% of advertising and women only in the 29%. Furthermore, it was most common photos and ads starring men were located in the Sports section and Economy of the newspaper.