La web como herramienta de comunicación y distribución de destinos turísticos. Análisis y modelos

Abstract

Internet is now an indispensable tool for the acquisition of travel. Most travelers plan their vacations for this media. Assuming that all marketing process involves four variables: product, price, distribution and communication, we focus on the distribution channel and its relationship with communication. This is because there has been a process of re-intermediation with the appearance of new agents and disappearance of other, classic and traditional. In this process the destination promotion organizations position themselves as a new channel of distribution- communication online of travel products.