Un modelo de desarrollo profesional para la mejora de la reputación corporativa

Abstract

Currently, there is a loss of confidence in the responsible management of companies by society. This perception is generated by its internal and external audiences. In this situation, some management boards are developing alternative management models within their business strategy to improve corporate reputation (CR) with their employees. This work aims to implement a model of 180o Professional Development to improve the CR and the sustainable relationships between company- employees through a Professional Development System (PDS), which promotes talent of each employee and contributes to enhance the perception and value of the company.