Fondo documental Digital de Anuncios Gráficos Publicitarios

Abstract

We present the digital learning resources archive for teaching and research in studies of Advertising and Public Relations. It is the result of a project to develop a web with materials (7000 ads). For the design of the archive the materials are indexed according to academic and professional criteria: sector, category, product and brand advertiser, text, year, format, color, image, support, typography, aesthetics, actors, actions, etc. The analysis of its use by the students has indicated that enhances the learning process based on the autonomous work of degree and masters students.