Propaganda and political advertising: some terminological issues

Authors

  • Adrián Huici Módenes

Abstract

The Faculty of Information Sciences of the University of Seville, in its branch of Advertising, has incorporated a new subject, issued from the 1993/94 academic year, with the suggestive (and risky) title of

Keywords

Propaganda, political advertising

References

FERRER RODRÍGUEZ, E. (1992): De la lucha de clases a la lucha de frases. De la propaganda a la publicidad. Madrid, El País/Aguilar.

FREUD, S. (1984): Psicopatología de la vida cotidiana. Madrid, Alianza.

PIZARROSO QUINTERO, A. (1994): Historia de la propaganda política. Madrid, Tecnos.

DOI

https://doi.org/10.5565/rev/qp.216

Published

1994-07-31

How to Cite

Huici Módenes, A. (1994). Propaganda and political advertising: some terminological issues. Questiones Publicitarias, (3), 96–104. https://doi.org/10.5565/rev/qp.216

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Copyright (c) 1994 Adrián Huici Módenes

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This work is licensed under a Creative Commons Attribution 4.0 International License.