Advertising typography: full writing

Abstract

In an extensive study that today is considered the starting point of all the modern theory of written communication, History of Writing, the American Ignace Gelb catalogs the alphabetic modality with the ponderativo label of writing completd. In his explanation, the alphabetic system culminated by the Greeks of the Pericles century results from the incessant and progressive percretion of the techniques to communicate graphically as they begin to develop in painting-writing, which all primitive peoples have practiced on rocks. , walls, fabrics or furnishings.