Development publicity: Colombia and Honduras

Abstract

Kenzo Jeans This is the inscription that, imprinted on the stones and the few houses of any village in the Andes mountain range, conveys our interest. Also on the rocks that surround the Honduran roads we can see logos of brands such as Kodak or Coca-Cola. These examples are not jokes or accidents. The fact that the three flagship products of capitalist society, cowboys, image and cola drinks, are advertised in towns so alien to the structures that germinate them, is but one of the innumerable signs of socio-economic and cultural globalization that they will celebrate this end of the century.