Essential advertising

Abstract

The review presented below is not about a book but has a content as if it were a book. It is not an exhibition although it could be. The review that we present corresponds to a content, in a digital space, in a social network, about the “THINK small” advertising campaign. We have found it interesting to review the “thread” on Twitter that “Uncle Bernbach”, “@unclebernbach” has made about the campaign for VW and what it implied and implies for advertising. In our opinion, it is a obvious sign of the essence of advertising as a communication and marketing strategy: to give value and know how to communicate it.