The avant-garde advertising poster

Authors

  • Manuel Garrido Lora

Abstract

The profound transformation that European society suffers in the first decades of the century strongly determines a new conception of art, which together we can consider as modern art, concretized in different avant-garde movements.

Keywords

advertising, avant-garde

References

ALCACER, J. A. (1991): El mundo del cartel, Madrid, Ediciones Granada. APPELBAUM, S. (1990): The complete «Masters of the Poster», Dover, New York.

BARNICOAT, J. (1995): Los carteles. Su historia y su lenguaje, Barcelona, Gustavo Gili.

BROIDO, L. (1992): The posters of Jules Cheret, New York, Dover.

Carteles XIX-XX. (1990).Ciudad Real, Ediciones Perea.

DE MICHELI, M. (1989): Las vanguardias artísticas del s. XX, Madrid, Alianza Forma.

GOMBRICH, E. H. (1994): Historia del arte, Barcelona, Ediciones Garriga.

ULMER, R. (1994): Alfons Mucha. Artista del Art Nouveau, Lisboa, Taschen.

DOI

https://doi.org/10.5565/rev/qp.304

Published

1997-07-31

How to Cite

Garrido Lora, M. (1997). The avant-garde advertising poster. Questiones Publicitarias, (6), 48–62. https://doi.org/10.5565/rev/qp.304

Downloads

Download data is not yet available.

Copyright (c) 1997 Manuel Garrido Lora

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.