Advertising and erotic cinema in the press of the transition

Abstract

On November 20, 1975, General Franco died. A period of uncertainties and changes began in Spain that went down in history with the name of La Transición. We had to dismantle a system that was approaching forty years of existence and replace it with another: Democracy. In a country in social and political boiling, between fear and hope, the desire for freedom manifested itself in many different ways. One of them would become over the years one of the hallmarks of the era: eroticism. The magazines of naked girls began to take over the kiosks. The films of Lib or Bazaar grew with each number. Lui reached one hundred and fifty thousand copies sold. In 1978 Interviú, which combines political information with celebrity nudes, sells a million copies, an exceptional phenomenon in the history of media in Spain. The cinema is accompanied by the erotic press. The films of the "uncover" populate the billboards with unprecedented public success. The publicity of this type of cinema would become one of the main sources of income of the press of the moment.