From Lasker to the scanner

Authors

  • Mario Herreros Arconada UNiversitat Autònoma de Barcelona

Abstract

Our proximity to the end of the millennium colors of unusual transcendence talisman the most simple and habitual considerations on the changes that have taken place in these last times within the most varied activities or professions.

Keywords

technological evolution, professions

References

BURKE, K. (1970): A grammar of motives, University of Berkeley, California Press.

CASTELLS, M. (1997): La era de la información. Economía, sociedad y cultura, Madrid, Alianza Editorial. 2º vol.

GIBSON, R. (editor) (1997): Repensando el futuro, Bogotá, Editorial Norma.

LARSON, C.U. (1989) : Persuasion, recepcion and responsability, Belmont (California), Wadsworth Publishing Company.

LASKER, A.D. (1992): Campañas publicitarias exitosas, Méjico, McGraw Hill.

DOI

https://doi.org/10.5565/rev/qp.231

Published

1998-07-31

How to Cite

Herreros Arconada, M. (1998). From Lasker to the scanner. Questiones Publicitarias, (7), 17–31. https://doi.org/10.5565/rev/qp.231

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Copyright (c) 1998 Mario Herreros Arconada

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.