The proximity of distance

Authors

  • Carmen Lasso de la Vega González
  • Victoria Castro Gordillo

Abstract

Many authors have tried to define the advertising discipline, each one has contributed a different perspective to contemplate it, but all converge in a point that defines advertising as a poly mOJfo phenomenon, a discourse that integrates and nourishes all cultural manifestations. that generate and serve as a framework for persuasive communication.

Keywords

advertising, discipline

DOI

https://doi.org/10.5565/rev/qp.230

Published

1998-07-31

How to Cite

Lasso de la Vega González, C., & Castro Gordillo, V. (1998). The proximity of distance. Questiones Publicitarias, (7), 86–119. https://doi.org/10.5565/rev/qp.230

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