Artificial Intelligence: challenges, risks and opportunities for the advertising ecosystem

Authors

Abstract

Artificial Intelligence has burst into our lives, also into the creative and strategic landscape of brands and advertisers. This editorial reflects on the opportunities, challenges and risks of adopting generative AI in the world of advertising, without forgetting how it should be integrated into the university training environment.

Keywords

advertising, artificial intelligence, creativity, strategy

Author Biography

Patrícia Lázaro Pernias, Dep. Publicitat, Relacions Públiques i Comunicació AudiovisualUniversitat Autònoma de Barcelona

Professora Titular Directora Dep. Publicitat, Relacions Públiques i Comunicació Audiovisual

DOI

https://doi.org/10.5565/rev/qp.412

Published

2025-01-24

How to Cite

González Quesada, A., & Lázaro Pernias, P. (2025). Artificial Intelligence: challenges, risks and opportunities for the advertising ecosystem. Questiones Publicitarias, 8(35), 5–10. https://doi.org/10.5565/rev/qp.412

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Copyright (c) 2025 Alfonso González Quesada; Patrícia Lázaro Pernias

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.