Confidences about Neuroadvertising

Abstract

This article reflects the experience gained during a visit to the exhibition organized at the Institut Químic Sarrià on advertising and its study from a neuroscience perspective. The interest lies in the fact that it is a thought-provoking and current topic for both the general public and advertising and marketing professionals. The exhibition offers a striking opportunity to analyze our senses in connection with advertising processes. It can test our senses of smell, hearing, taste, sight, and touch, as well as their connection to the products advertised. It also examines our memory capacity, which is linked to our perceptive organs.