Smell-Ad. Advertising with fragrance in the environment
Abstract
The incorporation of a fragrance in the environment as an advertising element increases the attention, interest, and memorization of the advertising brand and the perception of a pleasant smell improves the image of public transport, as noted by the Smell-Ad study, based on 400 surveys, conducted among passengers exposed to the aroma, experimental group and non-exposed passengers to the aroma, control group. Results show there is a significant increase in the parameters studied of attention, memory, identification, and agreeability, for all age ranges. The statistical sampling size is sufficient to analyze the values..Keywords
Smell, aroma, memory, identification, pleasantness, advertisingReferences
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