Graphic design advertising

Abstract

The increase in advertising media involves taking on the challenge of improving the training of graphic communication professionals and this book is a very timely contribution to help improve the training skills of advertising studies. There are various methodologies and processes to assess the effectiveness of images in advertising discourse and improve professional practice from experimentation, rigor and analysis and this text is a rigorous treatise on how to master the practice of graphic design from the criterion and not from instinct.