Absolutely, Advertising Questions

Authors

Abstract

The third stage of the scientific magazine "Questiones Publicitarias" begins. The International Scientific Journal of Advertising and Communication represents a step forward with the adoption of the editing system in the Open Journal System. From the Universitat Autónoma de Barcelona, the Spanish and Iberoamerican magazine of Advertising will be published with the aim of being a platform and reference for the field of Advertising, Public Relations and Communication in general. Thus, the objectives of scientific production are recovered in a very specific and dynamic field.

Keywords

Questiones publicitarias, advertising, public relations, journal

References

Balazón-Pazos, A., Machado-Pérez, B., Correyero-Ruiz, B. (2017). Estudio bibliométrico sobre la investigación en publicidad en España: temáticas, investigadores, redes y centros de producción (1980-2017). Revista Española de Documentación Científica 40 (2), abril-junio 2017. Doi: http://dx.doi.org/10.3989/redc.2017.2.1411

Prat gaballí, pedro (1917). La Publicidad Científica: Lecciones explicadas en las Clases de Enseñanza Mercantil de la Cámara de Comercio y Navegación de Barcelona. Barcelona.

Roca, D. & Tena, D. en Rossella Gambetti & Stephen Quigley (2013) Managing corporate communication. A cross-Cultural Approach. Palgrave Macmillan. New York.

BOE: núm. 274, de 15/11/1988

DOI

https://doi.org/10.5565/rev/qp.310

Published

2018-02-02

How to Cite

Tena-Parera, D. (2018). Absolutely, Advertising Questions. Questiones Publicitarias, 1(21), 5–11. https://doi.org/10.5565/rev/qp.310

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