The modern Narcissus or the reflection of the advertising body

Abstract

To what extent is the human body, specifically the male body, used in advertising messages a reflection of reality, understanding by reflection the ability to reflect something that is on the other side of the mirror? This question also entails understanding that body as a reflection in the sense of reflecting. It can not be forgotten that the use of any communication system supposes at the same time a reflection, a way of thinking or understanding what is communicated, since «all content of information is, in effect, content of consensus on dominant contents» (Cristofaro Longo 1986: 13). This aspect that will lead us to look for the reasons that have motivated the presence of apollos and adonis in identical situations and poses where before only Naiades and Venus appeared.