The automobile sector: advertising engine

Authors

  • Carlos J. Rodríguez Rad

Abstract

It is difficult to read a newspaper, a magazine or watch anything on television without encountering the announcement of a car (except for the virtuosos of zapping, of course). This is confirmed if we analyze the ranking of public investment, because we will be able to call attention to the fact that the first positions are found almost exclusively by automobile companies.

Keywords

automobile, advertising

References

BLANCAFORT, A. (s/f): «Seat construye su futuro», en Andalucía Económica 33, pp. 48-9.

BLANCAFORT, A. (s/f): «Ventas del pasado. Imagen del futuro», en Andalucía Económica 34, pp. 96-102.

BUSSINES, W. (s/f); «Fiat y Renault preparan su boda en secreto», en Actualidad Económica 1815, pp. 40-2.

CARDADOR, G. (s/f): «Un coche para todo el mundo», en Actualidad Económica 1808, pp. 38-9.

CARDADOR, G. (s/f): «Coches en pie de guerra», en Actualidad Económica 1810, pp. 24-8. El País. Anuario (1990, 1992, 1993).

DOI

https://doi.org/10.5565/rev/qp.151

Published

1993-07-31

How to Cite

Rodríguez Rad, C. J. (1993). The automobile sector: advertising engine. Questiones Publicitarias, (1), 87–95. https://doi.org/10.5565/rev/qp.151

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Copyright (c) 1993 Carlos J. Rodríguez Rad

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This work is licensed under a Creative Commons Attribution 4.0 International License.