Nuevas propuestas para el análisis del lenguaje en los medios

Abstract

This article proposes the search of new models for language analysis, con­ sidering the complex links between mass media, society and individuals. The rela­ tion between language and social cognition is de bated from diverse epistemologi­ cal approaches, developed from a mentalist conception or another centred on social and cultural processes. Finally, it exposes the advantages of the different theoretical approaches, whose usefulness depends on investigation characteristics.