La publicidad de Aquarius: Análisis de "Visionarios"

Abstract

Aquarius launches its spot "Visionarios" in 2004.  It is an example of meta-advertising that exposes the supposed contradictions in product consumption in order to formulate diverse doubts about the usefulness of advertising and mar­ keting. Once explored sport drinks market, and departingfrom the study of adver­ tisement's formal and content elements, we approach to Aquarius' marketing and advertising strategy throughout the time. It will allow us to admit or to refute the formulated questions. Therefore, it reveals a well peiformed market extension stra­ tegy, which manages the definitive entering in refreshments market.