Comunicación política y retórica

Abstract

The  política! discourse is basically argumentative;  that  is, a dis­ course whose main  objective is to act on the attitudes of  othr people in such a way that they conform to those ofits author. That' s why, it deploys severa! strategies. Among these, persuasive definitions occupy center stage. They consist in defining a certain term in such a way that it expresses a subject position which is either fovourable or disfovourable towards the defined object. In this paper, we intend  to analyse the argumentative  function  of definition  in  fosé Ortega y Gasset's Discursos políticos.