Publicidad encubierta: la información que vende

Abstract

Apparently, there is no doubt about the dijferences between joumalism and advertising. Journalistic communication pursues social aims, meanwhile advertising is interested in consumption purposes and financia! profits. How­ ever, both activities are getting confused because of the complexity in  media companies. Nowadays, communication groups are great corporations that not only are due to advertisers, but also have business that need to be promoted for their own interests. That is why information is an useful way to show products and  multimedia sectors of the company. journalistic  message loses its public function  then and becomes to covert advertising.