Fontes de informaçáo e influência na compra de livros de ficçáo: a importância da comunicacçáo no ponto de venda

Abstract

The buying process of jiction books is influenced by various foctors. This study tries to understand  the various foctors of influence trough quanti­ tative analysis. The study analyses sixteen foctors of influence and the results show that  the ones related with  the point  of sale have very small influence. The most important foctors are the influence of friends, fomily, media and the author's reputation.