La creación de marcas musicales a través de Internet

Abstract

Caused by the fleetingness we live in actual society, brand creation has become a continue process which can not be forgotten any moment. For this reason the Internet is presented as one of the media which best fits with this brand conception.
Record industry companies must understand how important is for every release to have a personalized image on the Internet, giving at every website the content wanted by the audience. This is the only way to create music brands and to promote other kind of business apart from the traditional selling.