La representación del cuerpo en la publicidad gráfica: funciones comunicativas y tipología

Abstract

In our media environment, the image acquires more importance than the rest of verbal elements. To raise the efficiency of the advertising message, the visual concept must, from one part, attracts reader ́s attention at the first seconds of the exhibition to the advertisement, and for the other part, compress the essential information about the product, the trademark and the target audience. In the following article we analyze the functions of the visual element on the graphic advertising and the primary ways of representation of the human body, understood as one of the favourite tools of the creative people to communicate a commercial message.