La influencia de la publicidad y el consumo en el proceso de integración de la mujer latina en España

Abstract

The number of immigrants of different nationalities in Spain has increased in the last ten years due to demographic and economic changes. This article explores, through qualitative research, the integration process that latin immigrant women have experienced in our country. The developed focus group, segmented by age and length of residence in Madrid, have shown the positive influence that consumption and advertising have in their adaptation process.