Brand Management

Authors

  • Ma Teresa Gordillo Rodríguez

Abstract

Tilde Helding, Charlotte F. Knudtzen, Mogens Bjerre Routedge, New York, 2009 

Keywords

Branding, management

DOI

https://doi.org/10.5565/rev/qp.107

Published

2009-07-31

How to Cite

Gordillo Rodríguez, M. T. (2009). Brand Management. Questiones Publicitarias, (14), 174–178. https://doi.org/10.5565/rev/qp.107

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