Las primeras agencias españolas de publicidad: 1912-1934

Abstract

History, on all fronts, considers the first third of the 20th century the Spanish modernity. That fact has sparked an interest of a hidden field in the history of the Spanish advertising: the advertising agency, unquestionable factor of development and evolution of the advertising sector. In order to study it, several reliable sources from that period have been used to obtain unprecedented testimonies which verify the creation of several agencies unknown until now.