The branded mind. What neuroscience really tell us about the puzzle of brain and the brand

Authors

  • Víctor Hernández-Santaolalla

Abstract

Erik du Plessis. Kogan Page, Philadelphia, 2011 

Keywords

Brand mind, neurociencia

DOI

https://doi.org/10.5565/rev/qp.77

Published

2011-07-31

How to Cite

Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of brain and the brand. Questiones Publicitarias, (16), 152–155. https://doi.org/10.5565/rev/qp.77

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