O perfil dos licenciados em Publicidade em Portugal. Uma perspectiva dos estudantes, dos professores e dos profissionais
Abstract
The purpose of this study is to know how the universities are teaching Advertising in Portugal and the way they are following the market. The research involved the administration of a questionnaire to a sample of students, professors and professionals in Lisbon, Porto and Covilhã in order to gather the perspectives of these three players in this process. In general we verified that universities have been following the market but need to be more linked with that universe. We also concluded that the best advertising graduate profile should include individual traces such as “team work” and “dynamism” and also technical knowledge like “advertising strategy” and “creativity”.
Keywords
education of Advertising, advertising professionals.References
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Copyright (c) 2012 Paulo Ribeiro Cardoso, Francisco Costa Pereira, Jorge Domingos Veríssimo, Maria do Rosário Correia, Gisela Marques Gonçalves
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