O perfil dos licenciados em Publicidade em Portugal. Uma perspectiva dos estudantes, dos professores e dos profissionais

Authors

  • Paulo Ribeiro Cardoso UNIVERSIDADE FERNANDO PESSOA - PORTUGAL
  • Francisco Costa Pereira ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL – INSTITUTO POLITÉCNICO DE LISBOA - PORTUGAL
  • Jorge Domingos Veríssimo ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL – INSTITUTO POLITÉCNICO DE LISBOA - PORTUGAL
  • Maria do Rosário Correia ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL – INSTITUTO POLITÉCNICO DE LISBOA - PORTUGAL
  • Gisela Marques Gonçalves UNIVERSIDADE DA BEIRA INTERIOR - PORTUGAL

Abstract

The purpose of this study is to know how the universities are teaching Advertising in Portugal and the way they are following the market. The research involved the administration of a questionnaire to a sample of students, professors and professionals in Lisbon, Porto and Covilhã in order to gather the perspectives of these three players in this process. In general we verified that universities have been following the market but need to be more linked with that universe. We also concluded that the best advertising graduate profile should include individual traces such as “team work” and “dynamism” and also technical knowledge like “advertising strategy” and “creativity”. 

Keywords

education of Advertising, advertising professionals.

DOI

https://doi.org/10.5565/rev/qp.66

Published

2012-07-31

How to Cite

Ribeiro Cardoso, P., Costa Pereira, F., Domingos Veríssimo, J., Correia, M. do R., & Marques Gonçalves, G. (2012). O perfil dos licenciados em Publicidade em Portugal. Uma perspectiva dos estudantes, dos professores e dos profissionais. Questiones Publicitarias, (16), 1–23. https://doi.org/10.5565/rev/qp.66

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