Adolescentes y familia. Aportaciones a la publicidad de telefonía móvil

Abstract

The mobile phone is very popular among teenagers and their families are determinant for providing this device. The aim of this study is to analyze the use of mobile phones among teenagers according to their families, considering living or not with siblings. Data comes from the survey of the Foro Generaciones Interactivas, selecting a sample of more than 2000 students 14 and 15 years of age. Recommendations will be made for applying advertising and marketing strategies to this target.