Tribal marketing, tribal branding. An expert guide to the brand co-creation process

Authors

  • Paloma Sanz Marcos

Abstract

Brendan Richardson. Palgrave Macmillan, Hampshire, 2013 

Keywords

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DOI

https://doi.org/10.5565/rev/qp.34

Published

2014-07-31

How to Cite

Sanz Marcos, P. (2014). Tribal marketing, tribal branding. An expert guide to the brand co-creation process. Questiones Publicitarias, (19), 135–136. https://doi.org/10.5565/rev/qp.34

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