This was how the participants saw the III Publicity Days
Abstract
A cultural event, with a vocation for permanence, such as our Publicity Days, must necessarily have an instrument that measures not only the liking / displeasure with which they have been accepted, but also what the expectations of the attendees are, in what way they have been expressed or frustrated, and above all, what are the subjects or contents of greatest demand for the future.Keywords
publicity daysPublished
1994-07-31
How to Cite
González, E. M. (1994). This was how the participants saw the III Publicity Days. Questiones Publicitarias, (2), 101–114. https://doi.org/10.5565/rev/qp.205
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