Innovation as production or as reproduction

Authors

Abstract

Jules Verne, Newton, Galileo Galilei, thought of worlds that others of his contemporaries, although they were before his eyes, did not see. Even in some cases their convictions, ideas, visions, induced those who proposed them to the incomprehension of their contemporaries. Nowadays, innovation is applauded, recognized and generated from countless perspectives.

Keywords

Advertising, public relations, innovation

References

Roca, D. y Tena, D. (2012). Convergences and divergences between advertising and public relations. Managing Corporate Communications: a cross-cultural approach. pp. 311 - 336. EUA: Palgrave Macmillan.

DOI

https://doi.org/10.5565/rev/qp.324

Published

2019-01-15

How to Cite

Tena-Parera, D. (2019). Innovation as production or as reproduction. Questiones Publicitarias, 2(23), 5–9. https://doi.org/10.5565/rev/qp.324

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