Floch, J.M. (1993): Semiótica. márketing y comunicación. Barcelona, Paidós.

Authors

  • María de la Cinta Pérez Gómez

Abstract

Semiotics, marketing and communication. Sous le signes, Strategies is the original title of this work by Jean Marie Floch, published in French by Presses Universitaires de France. Its first edition was in 1991. Its Spanish version appeared at the end of 1993, under the title of Semiotics, marketing and communication. A lucky reader offers from the prologue an invitation to read the book and a thank you to the author for both the subject and his personal values.

Keywords

semiotics, marketing, communication

Published

1994-07-31

How to Cite

Pérez Gómez, M. de la C. (1994). Floch, J.M. (1993): Semiótica. márketing y comunicación. Barcelona, Paidós. Questiones Publicitarias, (2), 85–88. https://doi.org/10.5565/rev/qp.208

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