El Séptimo Arte en la publicidad insertada en las revistas editadas en Portugal (1999- 2009)

Abstract

This research study intends to show how advertisers use the Seventh Art to promote different products or brands. Describing strategies that are used by publicists based on cinema, identifying which is the most representative one, and which economic sectors are announced though this resource, are the goals for this research project. Methodology consisted on analyzing the totality of advertizing that has been inserted in the most read national and international information weekly magazine in Portugal (Visão) for ten years (1999-2009) that includes references or elements from the cinema industry.