Avatars of the (in) difference: The masquerade of sexuality in the advertising spot

Abstract

What the strategy of the spot is about: directing the viewer's desire towards ice cream. What I wish? With undoubted refinement, the spot puts on the stage the sexual difference through a simple narration of romantic halo. In it, the realization of the desire of a very young woman takes place: staging a meeting with the other sex, whose figuration manifests through the distant image of a handsome young man, a prince would say blue.