Invisible exhibition: between art and design

Authors

  • Javier González Solas ex-Universidad Complutense

Abstract

The article raises the paradoxical situation of an exhibition, into national museum, whose failure may consist of not seeing what is intended by interposition of a standardized way of looking that makes the proposed reading invisible. The problem may not be unique to a sector such as design, but pandemic. We try to explain its dependence on the aestheticization of society, typical of the so-called postmodern situation, in which the omission of the historical sense perverts ideologically language, even, or above all, that of vision. The original perception has been transformed into an aesthetic vision, according to the ideology of a society of leisure and emotion, which has imposed its hegemony. The aesthetic vision of the world turns into simulation and spectacle (aesthetics) any reasoned reading proposal.

Keywords

Grupo 13, art and design, advertising language, sociology of design.

References

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GONZÁLEZ SOLAS, J. (2015) Grupo 13. Publicitarios entre e arte y el diseño. JGS ed.

GONZÁLEZ SOLAS, J. (2016) "El diseño como industria creativa. Una dudosa moneda de cambio". Informe sobre el estado de la cultura en España 2016. La cultura como motor de cambio Fundación Alternativas.

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Published

2020-01-15

How to Cite

González Solas, J. (2020). Invisible exhibition: between art and design. Questiones Publicitarias, 3(25), 17–26. https://doi.org/10.5565/rev/qp.340

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