Overview of the advertising crisis

Abstract

Much has been published and discussed about the crisis of advertising, which has been related especially to the economic crisis that plagues us and to which economic indicators envision a forthcoming exit. It is not a matter of denying the direct relation between one and the other crisis, but it would be a reductionist analysis and we would obtain biased conclusions by limiting one to the other. The crisis of advertising must be analyzed through the crisis of the sectors in which it operates, and there are three: a) the crisis of the economy in general and of companies in particular, b) the crisis of the advertising system itself as far as its effectiveness is concerned; and c) the crisis of the social and cultural value system that advertising represents.