Communication: a key factor for success in business

Authors

  • Luis R. Rojas

Abstract

Many people and organizations constantly investigate about the key factors of business success. The reason is that they require studying concepts on which they can develop advantages for success in business. Some of the answers may be related to the art and science of doing business: experience and knowledge. Other answers may refer to physical or economic wealth as well as intuition or vision. Capacity, ability, prestige, potential and creativity can be ideas or routes on which success is sought. Actually we can find a wide repertoire of explanations and paths.

Keywords

Communication, business

Published

1994-07-31

How to Cite

Rojas, L. R. (1994). Communication: a key factor for success in business. Questiones Publicitarias, (3), 58–71. https://doi.org/10.5565/rev/qp.214

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