Zapping and advertising

Abstract

The word zapping corresponds to an Anglo-Saxon neologism that defines the practice of changing television channels at the mercy of remote control. In our country this term was practically unknown until the introduction of private television. It is not that this phenomenon was not present before, since it existed for quite some time. From the moment that there is more than one television channel, it is possible that the phenomenon of zapping occurs and the greater the number of channels, the more possibilities to zap.